SERVICE Offerings
Industry & Competitive Due Diligence
S4P combines primary and secondary research to study and size industry segments. This provides insights into:
Addressable vs. penetrated market size
Growth opportunities
Historical and expected growth
Industry & regulatory trends
Demand drivers
Customer segmentation and decision patterns
Voice of the customer
Competitive landscape and positioning
KPI, Visibility, & Forecast Analysis
S4P conducts a rigorous analysis of historical key performance indicators (“KPIs”)—both financial and operational—in the business to provide visibility into probabilistic future performance.
Forward, not “rearview mirror” looking
Identifies greatest demand drivers in the business
Grounded in a “book-end” outcomes and multiple scenarios approach
Most powerful when done in tandem with an industry due diligence project—able to wed quantitative and qualitative market feedback
Quantitative & Qualitative Customer Insights
Customers are the lifeblood of businesses yet often not fully understood. S4P applies a combination and quantitative and qualitative tools to gain deeper, actionable insights into customers and prospects.
Customer segmentation and stratification
Insights into purchasing behavior and patterns
Up-sell / cross-sell evaluation
Retention and churn triggers
Interviews, surveys, and focus group feedback
Customer satisfaction
Secret shopper evaluations
Analysis of trended customer data